Sophisticated clothes for unsophisticated behavior

13.10.2011 / PRODUCTS

Elvine is a Swedish clothing brand inspired by Gothenburg’s unrefined subcultures and the legacy of traditional craftmanship.
They create sophisticated clothes for unsophisticated behaviour.

Wanting to reach people from the street, Daniel Mänd, founder of Elvine, found inspiration in his everyday life, and more importantly, in his friends. It was about having a good time and bringing his community closer together.

And somehow, the founder had become the very essence of his own brand.
The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship.
Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine.
All new Elvine collection of chino’s, jackets and many more are all available at YOUR!