TSM is a lifestyle collection of accessories for men and women, which embodies the style and spirit of its founders Carl Hederoth, Charlotta Rosenblad and Boris Bencic. Perceiving a void in the market for a sophisticated Swedish aesthetic at an accessible price point, they brought together an international team of creative individuals. Carl Hederoth wanted to create stylish yet functional accessories for women and men of all ages. They found common values in the Swedish-ness:
Sweden is beautiful. Sweden is fair. Sweden is a personal experience. And YOUR is all about personal experiences. So come and get your The Swedish Model now!