The brand NEUW Denim was born in Nieuwlandstraat, Brussels. This is where Philip and his brother Pär (originally form Stockholm) began to tailor and alter vintage pieces from their denim archive and where the idea of ‘Vintage Revision’ was born; collecting vintage denim pieces from all over the world, reshape, re-cut and tailor them.
In short..PREMIUM denim reinvented, for men and women!
Quality shape, quality fabrics, cool details.
The Neuw ring which hangs from the front right belt loop of every pair of Neuw jeans is in memory of the beautiful fob watch given to Par by his grandfather. Par would keep this watch in the front pocket of his favorite jeans secured by the chain to the belt loop. One drunken evening in Stockholm the watch met its demise and all that remained was the fastening ring which Par kept as a memento, liking the look and ultimately fastening one to every pair of Neuw jeans.
Neuw is a modern brand inspired by vintage denim and the culture around denim. For us, a traditional deck stitch didn’t feel right. When we looked through Par’s collection of jeans he has worn until they’ve almost disintegrated. Many had personal repair stitches where his wallet had broken through the back right pocket. The Neuw repair stitch became our signature, ‘scribbled,’ you could say, on every pair of Neuw jeans.
The back hem dart is a symbol of the roots of Neuw and how everything started for us; The Vintage revision design philosophy where we adapt traditional silhouettes for a contemporary look.