They make the little shit better. The stuff you have that isn’t noticed first, but can’t be ignored. They pay attention to it. They argue about it. They work day and night to make the little shit as good as it can be, so when you wear it, you feel like you’ve got a leg up on the rest of the world.
They started as a frustration at a lack of quality watches that simultaneously do the talking for you and has since grown into a group of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. Fueled by adventures far and wide and often sometimes by those that happen just down the street they deliver products that meet your needs in various high-stress work and play environments. It is through their dedicative team’s perspectives that they contribute to a single unified expression: team-designed, custom-built accessories for a life well lived. Welcome to Nixon.
Custom built from the ground up, attention is paid to the details in every watch they build.