NUORI, the brand new addition to our Beauty Department.
Nuori took on the challenge no one else would and built a business around fresh.
THE TRUTH ABOUT SHELF LIFE
Today most skincare products are formulated to last at least 30 months, that is 2.5 years or longer. This is a result of regulation that was meant to increase consumer transparency, but has in fact resulted in the opposite. Long shelf lives have become the industry standard, and a large share of research and development is still dedicated to enhancing product stability. But even with the help of new preservatives and additives, active ingredients cannot be protected against breakdown over time.
Numerous studies have shown that commonly used active agents, such as vitamins A, C and E, are unstable in cosmetic formulations. They start loosing their beneficial properties in just a few months.
In the race to artificially extend shelf live, the ideal of freshness has all but been forgotten. This changes now!
DELIVERING FRESHNESS ON TIME, EVERY TIME
From formulas and production to packaging and distribution, everything has been reimagined to optimize freshness of their products.
Packaging; premium protective packaging minimizes exposure to air, light and bacteria before and during use. This means every NUORI product you meet is at peak efficacy, guaranteed.
Production; to ensure rapid time to market, all NUORI products are freshly blended in small batches every 12 weeks at their professional production facilities in Denmark, packaged and delivered directly to their stores and retail partners across Europe.
THE FRESHNESS DATE
They consider freshness dating a genuine consumer right, and powerful proof that NUORI products are the freshest on the market. As a sign of their commitment to freshness they have marked all NUORI products with two dates:
Start using by date; They recommend you start using their products by this date, at the latest, to benefit from the optimum freshness and efficacy of the ingredients found in your favorite NUORI products. The Start-Using-By Date can always be found stamped on the front of their outer packaging.
Expiry date; Their natural formulations will remain potent and stable for six months after blending. As an additional transparency measure, their products are marked with Expiry Date that serves as a reminder of when the product should be replaced by a new, fresh one. The Expiry Date can be found stamped on the bottom of their bottles or on the top of their tubes.
WE OFFER THE COMPLETE RANGE OF NUORI PRODUCTS;
Vital Facial Cream / Vital Eye Cream / Vital Foaming Cleanser / Perfecting Facial Oil / Supreme-C Serum Treatment / Lip Treat / Vital Hand Cream / Vital Body Balm / Perfecting Body Oil / Enriched Hand Wash / Enriched Hand Lotion