SALE is on!

02.01.2015 / NEWS, OFFERS, SPECIAL DAYS & EVENTS

SALE is on!

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Cheers, to a premium 2015

01.01.2015 / NEWS, SPECIAL DAYS & EVENTS

hny



Yes, we’re open!

28.12.2014 / NEWS, SPECIAL DAYS & EVENTS

Get dressed for new years eve!

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Selvedge lessons

27.12.2014 / NEWS, PRODUCTS

Selvedge denim refers to a unique type of denim production.

Before the 1950s, most fabrics were made on shuttle looms. Shuttle looms produce tightly woven strips (typically one yard wide) of heavy fabric. The edges on these strips are made of continuous cross-yarn, which is passed back and forth through the vertical warp beams. Traditionally finished at both edges with a (most commonly red) contrasting warp. This woven or knitted edge prevents the fabric from fray, ravel or curl.

Nowadays most of the denims are created on projectile looms. They can create wider swaths of fabric and much more fabric overall at a much cheaper price than shuttle looms. However, the edge of the denim that comes out a projectile loom isn’t finished, leaving the denim susceptible to fraying and unraveling.

But thanks to the ‘heritage movement’ in menswear, selvedge denim jeans have slowly been making a comeback during the past ten years or so. Some big denim brands have gotten back to their roots by selling special edition selvedge version of their jeans. There are few factories in the world using shuttle rooms, Japan has the most remaining. That’s why Japan is the world’s top producer of selvedge denim.

At YOUR men’s department we have a lot of premium selvedge denim. Our dedicated crew is at YOUR service to help you choose and give you some turn-up tips!

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Yes, we’re open!

25.12.2014 / NEWS, SPECIAL DAYS & EVENTS

HAPPY HOLIDAYS!

Enjoy today, we hope to see you tomorrow!

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KOMONO by YOUR launch

13.11.2014 / NEWS, PRESS, SPECIAL DAYS & EVENTS

Last night we had our worldwide launch of  ‘KOMONO by YOUR’.

KOMONO – THE PERFECT BLEND OF VISION AND TIMING. 5 YEARS AND RUNNING.
&
YOUR – GLOBAL AWARD WINNING SHOPPERTAINMENT. 5 YEARS AND RUNNING.

TO CELEBRATE THE 5 YEAR ANNIVERSARY OF BOTH AMAZING CONCEPTS, THE FIRST EVER KOMONO STORE IS NOW LAUNCHED IN COLLABORATION WITH YOUR PREMIUM STORE IN ANTWERP, BELGIUM.

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Collection Fall 2014. The places in between.
The most interesting places are often the places in between: the unclaimed territory when you pass from one point to the next. That moment when you’re still carrying your previous destination within you, even though you are already moving on to whatever comes next. This is the essence of a journey: not the starting point, not the arrival, but the journey itself. This is where Komono is born and reborn: in a place where the boundaries are blurred. This is the place and time where Komonists like you and I will meet: that odd but enchanting moment when you feel at home in several places at once.
Once you let go of what things are supposed to be, you open your- self up to so much more beauty. That’s why we don’t really think in seasons, either. Spring. Summer. Fall. Winter. They are nothing but empty words once you realize that they are all transitions on a single journey from the now to the next. Besides, it’s always summer somewhere, right? It’s all a matter of how you look at things. Which filter you use to look at life. Color is our thing, just like the way a warm Indian Summer sun is able to infuse the world with a warm, hazy glow of beautiful colors. Once you see it, you’ll get it. So take a look and feel free to join us on this amazing journey.

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