Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul.
In 1963 he launched the first Ben Sherman shirt influenced by the classic American Ivy League shirt.
This British youth culture embraced the Ben Sherman shirt, loving it for its quality, slim-fitting style, its colour and unique design.
As a tribute to the British youth now go for the real Britishness with union flag printed, or red and blue colored shirts. Or make a deliberate style choice by #buttonup (buttoning up the top button of YOUR shirt). Something that’s been done since 1963.