Deus Ex Machina

14.12.2014 / PRODUCTS

Deus is a completely different kind of motorcycle company. While focussing on the design and construction of custom motorcycles, Deus promotes and celebrates a custom motorcycle culture that first appeared in Europe and America in the 1940s which has recently been revived by groups of young enthusiasts in Japan, America and Australia.

The company is based in a 1600sq meter renovated factory building in Camperdown Sydney, the Deus Temple of Enthusiasm. Home to the showroom, workshop facilities and design studio. Connected to the showroom is the Deus Bakery Cafe, where locals of the inner west rub elbows at communal tables with riders gassing up on caffeine before their Saturday excursions.

While the sale of motorcycles and parts is at the core of the business – from Yamaha SR400s and TW220s to Kawasaki W650s as well as a selection of signifigant classic bikes, visitors to the Deus showroom will find hand built fixed gear track bicycles and a range of Deus brand clothing and luggage as well as a range of items which feature timeless design and reflect the Deus culture.

This awesome story makes you want to wear the brand right?
Well, lucky you! We have a premium selection in our store!

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Bigger than a brand

12.11.2014 / PRODUCTS

Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are… Deus (“day-us”) didn’t set out only to sell custom parts and hand- built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine.Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

They surf, so they printed up their own boardshorts, they travel so they designed luggage made to last their trips and they ride bikes, so they made some nice jackets. Lucky us! We’re very happy to have their cool collection in store!

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DeUs ex machina Limited collection proudly manufactured for YOUR

12.02.2014 / PRODUCTS

Deus Ex Machina offers a high-octane blend: timeless men’s clothing, surfboards, custom-made motorcycles, you name it…

And we have the privilege to be able to offer you guy’s the  limited collection of clothing by DeUs ex machina!

The Limited collection by Deus ex machina is now in store. Come and be a part of the machine.

Cheers.



Deus Ex Machina: It’s not all chrome and machismo

05.05.2013 / PRODUCTS

In Venice, the surf, skateboard, and motorcycle cultures crisscross like ocean currents. They flow at different speeds and in different directions, but share the same essential nature. And no matter where you look in the town that Abbot Kinney built, everybody’s riding something.

It’s not all chrome and machismo, though; bouquets of hydrangeas can be spotted among the helmets.

now in store



Look of the day

24.11.2012 / PRODUCTS

This look has the following must-haves:

jacket – C.P. Company
hoodie – deus ex machina
shirt – eleven paris
shoes – folk
bracelet – buddha to buddha

For this look, YOUR hairdresser used CHI matte wax.

Don’t forget to come by the store and try this amazing outfit!



The various pursuits of fun

29.08.2012 / PRODUCTS

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice. But the best addition to this all are their clothes. Raw, rough yet amazingly detailed collection for Fall and Winter 2012. We’re so happy to have this brand and we would like to introduce it to you too!