USA trip: Visit Laundry of ‘Citizens of Humanity’ & ‘Goldsign’


A couple of weeks back I made a trip to the fashionable Hollywood.

In the following week, you can check out the most memorable moments I had there.

Today I’ll start with the visit of the famous Laundry of Citizens of Humanity and Goldsign.I met up with Adriano Goldschmied, (the godfather of denim) saw the entire process of several denims, including the washing, baking and destroying and I was deffinately amazed by the intense work at the atelier. Enjoy and don’t forget to check the whole story in the next posts and the nice small movies I’ve made (which you can also find on our youtube channel: YOURpremiumchannel).



Couture-like levels of craftsmanship

30.09.2011 / PRODUCTS

LA-based designer Adriano Goldschmied, the man behind jeans giants Diesel and Replay, launched Goldsign in 2005 with a collection that took denim to couture-like levels of craftsmanship. The cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit. The new rib-stretches and normal stretches are now in store! Come and try on the perfect fit.

New damn fine products

19.04.2010 / PRODUCTS

Sorry guys for the long wait, but as you can imagine we’ve been very busy! Welcoming you all and your heartwarming enthousiasm, we thank you for your feedback.

In the meantime more damn fine products are arriving every day from around the globe.  Selected by us for YOU. A small selection, come check it out!

Korres sun protection

GOLDSIGN leggings and stretch jeans

PATRON exclusive Tequila

SOAP pistol (to get GSR off your hands)