Back at YOUR!
HYDROGEN is one of the leading Italian Luxury Sportswear brands. Founded in 2003 by Designer & Founder Alberto Bresci, Hydrogen stands out for an innovative idea, the cobranding to mix fashion and premium brands. It is the first Italian company that produces luxurious sportswear with numerous limited editions of collection garments, all rigorously Made in Italy. Since the beginning, Hydrogen has been working with brands such as Fiat, MV Agusta, Lotus, Wally Maxy Yacht, Automobili Lamborghini, Alfa Romeo, the Perfetti Group.
We offer you the Hydrogen Men’s Collection!
For the Spring Summer 2015, Hydrogen’s James Bond “unmasks” himself during his journeys and nonchalantly reinterprets the fashions of the countries where his thrilling missions take place: from the Military-Safari style, with references to the army life and safaris in African deserts (there are sand dune shades for the colonial style or camouflage), to the Hawaii fashion, with allover flower prints, right up to international metropolises from Asia to America. This modern James Bond, a charismatic globe trotter, is surrounded by fascinating women he meets in the course of his journeys and who he “recruits” as Bond Girls – they too are icons of a metropolitan and cosmopolitan Hydrogen style.
A James Bond who – as the Collection’s #UNMASKYOURSELF hashtag says – “takes his mask off” and “disrobes himself” of the famous British secret agent’s formal attire. The aim is to create an ironic and unconventional style referring to the style worlds so dear to Hydrogen.