Minimum puts a great effort into making the right design and fit in every collection. They aim at giving our customers high quality products, unique details and a feeling of having fun wearing them, yet affordable. Their collections are inspired by the urban pulse and evolved into sharp designs reflected by the present trends. A lifestyle brand contributing to the basic wardrobe, as well as providing conspicuous items for special occasions. Spring Collection is available at our Men’s Department!

Minimum is a Danish young fashion clothing brand with a twisted scent of Scandinavian coolness,
always with a seasonal look and commercial twist.

the universe of minimum

Minimum was founded back in 1997, based in Århus, Denmark with showrooms in Scandinavia, Germany, Benelux, France, Italy, Canada and Australia. minimum is comprised of a dedicated staff of 30 ambitious young people within sales, production, design and textiles.

minimum vision

Minimum design is aimed at the young and progressive customer who seeks to challenge conventions and wants a rapidly changing fashion style.