Odd Molly: a brand with a mind, a heart and a conscience

11.10.2012 / PRODUCTS

Odd Molly is a brand with a mind, a heart and a conscience. Odd Molly is also a loving brand with high ambitions, still a brand that will never take itself very seriously. The Odd Molly mind loves to submit to its appetite for more, always being damn fabulous meanwhile. Their clothing is designed for great women worldwide – living minds that make their own decisions and don’t have to ask first. Available at YOUR female department!



Highly loved

26.03.2012 / RANDOM

On March 25th of 2002 freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt meet in Stockholm to discuss a design project for an advertising agency. They found an instant mutual understanding so strong that they set aside that initial project only to shape their own brand new designer fashion label instead.

Less than 30 minutes from that first coffee, Odd Molly was born. And only some 9 years down that line, a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.

Odd Molly is highly loved by multi generations and the love runs all the way from the women of small Greek villages to the pickiest celebritiy actresses of Hollywood.

Available at YOUR!



Molly

26.08.2011 / PRODUCTS

Odd Molly. The name dates back to the 80’s and a girl in California who used to hang around with the elite skateboarding crowd. All the girls tried their best to impress the guys, except one. She did her own thing, without any fuss or make-believe. Of course she was the one the guys wanted.

The best part of the story is how she looked her best by being true to herself. But why Odd? Well, because it is rare to find people with the courage of their eccentricities. Be odd by being yourself. Molly? That might have been her name. Or maybe not. That’s a secret creator Per Holknekt will have to divulge. What’s not a secret is that the new winter 2011 collection is in store now!



Odd Molly, a new brand in the YOUR-family

12.02.2011 / PRODUCTS

On March 25th of 2002 freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt meet in Stockholm to discuss a design project for an advertising agency. They find an instant mutual understanding so strong that they set aside that initial project only to shape their own brand new designer fashion label instead.

Less than 30 minutes from that first coffee, Odd Molly was born. And only some 8 years down that line, a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.

Odd Molly can today be found in the finest boutiques in over 1500 supreme locations in 40 countries. From Isetan in Tokyo to Fred Segal in Santa Monica and why not also the smaller corner stores of Dublin or Bordeux. But of today, YOUR premium store also has it.

Some previews of the collection can be found here!