Under: raising the bar for the humble everyday basic

16.10.2012 / PRODUCTS

Introducing a new dimension to the luxury menswear market, UNDER is a contemporary underwear brand for men, raising the bar for the humble everyday basic to garments of distinction and desirability.

Conceived in London via Amsterdam and crafted in Portugal, UNDER is designed to tackle an unfathomable gap in the menswear market, namely to create luxury underwear with design, quality and contemporary culture at the heart of it – undergarments to match the care and attention that the sartorially inclined man gives to his outer wardrobe.

Produced using only the finest premium quality waffle, solid and marl jerseys, chambray and light twill, UNDER offers men a modern interpretation and unique reinvigoration of lounge and underwear, with the emphasis firmly on attention to detail, refined functionality and fit.

Come and check out this new brand at YOUR men’s department!