The creations of Lubin

356 400 Your-Antwerp

We are very proud to present to you the creations of Lubin, a perfume house established in 1798. YOUR is the only point of sale in Belgium so we are able to offer you a unique and nostalgic brand that was gone for a while but not forgotten.

Lubin was extremely popular in Belgium during the seventies: “Gin Fizz” and “L’Eau Neuve” were the must haves of that decade. But the creations remain timeless and can be found at YOUR.

The house of Lubin regained his glory back again in the nineties thanks to Gilles Thévenin and a few private investors. Gilles Thévenin left his position as Creative Director at another much known perfume house to transform his passion for Lubin to what it became today.

Pierre-François Lubin, one of the greatest perfume makers in history, left an indelible mark on the art of perfumery. In 1790, he left Grasse for Paris to complete his training under Jean-Louis Fargeon, who was then serving as the official perfumer to Queen Marie-Antoinette. After the revolution, Lubin began distilling his own compositions at his premises in Paris. In 1798 he opened his first boutique, Au Bouquet de Roses, a discrete tribute to the Queen, who had by then met with her tragic fate.

His subtle blends and exotic fragrances soon made him popular with the most coquettish and sophisticated members of society and he became the most fashionable perfumer of the day.

Lubin was soon to become the favorite perfumer of 19th century European royal courts: King George IV of England, Empress Josephine Bonaparte, Princess Borghese Pauline Bonaparte, Marie-Thérèse of France and Tsar Alexander I of Russia.

The current collection counts ten creations which are handcrafted and made in France. Lubin makes no compromises regarding this policy whatsoever!

You can discover the beautiful presentation on the Official Lubin Web Page:

Hope to “Lubin” you soon at YOUR!
Wim – YOUR Premium Fragrance Expert

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