From the beginning, Fred Perry – and the tipped pique shirt in particular – has been associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, two tone. There was even a short-lived subculture known as the Perry Boys. When Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the epitome of street fashion credibility. And today, it has been sported by a big amount of fashionists around the world. The whole collection of Fred Perry, Fred Perry Laurel and Fred Perry’s inventive collaborations are now available at YOUR.